Outsourcing your sales leadership function is becoming increasing common and is widely touted as a go-to-growth strategy for small to medium sized businesses. Businesses has for decades outsourced other functions: accounting, bookkeeping, HR, recruiting, legal to name a few. In fact, many businesses have increasing learned that outsourcing their sales leadership is game changing and offers many benefits.
Outsourcing your sales leadership function is becoming increasing common and is widely touted as a go-to-growth strategy for small to medium sized businesses. Businesses has for decades outsourced other functions: accounting, bookkeeping, HR, recruiting, legal to name a few. In fact, many businesses have increasing learned that outsourcing their sales leadership is game changing and offers many benefits.
An experienced high caliber sales leader removes significant cost in overhead, builds consistency, stabilizes pipeline throughput and has the time, resources and experience to coach better results from your current team. One critical key is they can help you ensure your business as a proven and repeatable sales process that becomes an asset of the company which adds considerable value to the company. Other important attributes are it’s flexible, scalable and tailored exactly as the owner/CEO wants it.
Outsourced sales leadership services are thriving because they feed a growing business. Early adopters of outsourcing achieve greater efficiencies and increase their bottom lines. Many owners/CEO’s think they can manage every aspect of the company themselves. As a result, sales growth and efficiency suffer and expansion stalls. By outsourcing the sales leadership, a business owner or CEO can channel their energy into developing the rest of the company and create more profitability.
Benefits of outsourcing sales leadership include:
- Lower cost and risk – Operational inefficiencies such as attrition, changes in prioritization, and missing skills are known to impact the bottom line. Never mind the cost to hire, train, and retain top talent, and the astounding figures internal employees add to overhead. Having an experienced and reliable outsourced team mitigates risk of operational inefficiencies, and greatly decreases the cost impact of hiring and retaining an internal sales leader.
- Time savings – Having a professional sales leader operating at the peak of efficiency seriously reduces the time involved in seeing results and allows the subscribing company’s team members to focus on what they do best: deliver products and services.
- Infrastructure and learning – The right sales leader will build a sales and marketing platform that can be maintained and passed to the company. This will serve as the foundation for sales and marketing success for years to come.
- Stability – In an increasingly competitive economy, resident sales leadership talent is easily recruited by the competition, particularly the rock stars whose departure could leave your organization very destabilized.
- Skill sets – ‘Growth Hackers’ are in extremely high demand and difficult to find and retain, right at a time when growth, analytics and data interpretation are ‘must have’ core competencies for all companies.
- Systems optimization – Tired of paying for a platform like Salesforce, HubSpot, or Marketo without getting the bang for your buck? Outsourced sales leadership knows what works for each situation and has access to top notch, experienced technical professionals who will properly assess, develop, and optimize your existing systems to make certain they are returning a positive ROI.
- Employee growth – This is a key area because the outsourced sales leader is singularly focused on developing your current staff. They are coaching situations and the pipeline in real time. They not only measure sales activity and results, but they teach and enhance each salespersons ability to get better much faster. When done properly, an outsourced sales leader will position the company to become self-sufficient over time and leave behind strong systems and processes that allow for turnover.
- Growth – startups and SMBs are notoriously underfunded and understaffed. Engaging an outsourced sales leadership can enable quick growth by nature of its experience in quickly putting together and executing successful sales and marketing plans.
Considering a strategy of outsourced sales leadership may or may not be the right thing for every company but it is well worth checking out. If you’d like to learn more about outsourcing the demand generation engine of your business contact us for more information. www.outsourcedsalespros.com